Meaningful Gamification Outcomes for Business Needs

Arturs Bernovskis

Abstract


The objective of this article is to analyze the factors that are important for implementing meaningful gamification in a for-profit organization. The author uses a systematic literature review method to explore gamification outcomes' relevance to corporate culture. The application of gamification has demonstrated a significant positive effect on several key areas, including the enhancement of motivation, the improvement of knowledge retention, and an increase in general enjoyment. Many studies have reported that gamification has positively affected employees or customers, improving their knowledge, attitudes, and loyalty to a brand. Company culture is an important differentiator in a competitive environment, and there are correlations between Company culture values and gamification motivation affordance.

Keywords:
business; gamification; motivation; player types; company culture

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DOI: 10.7250/scee.2022.003

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